Vin de Merde - Crap Wine or an ingenius marketing campaign

By Jono • October 14, 2008

When times are tough people can take desperate measures. I’m not sure weather this marketing campaign by vignerons in Languedoc is ingenius or plain stupid. Essentially they have labelled their wine “Vin De Merde” or “Crap Wine”.

After years of bad reputation and criticism as to the quality of some of the wines, a local vigneron has had enough and resorted to using reverse phsicology. It seems it’s working though, as they’re now selling truck loads. Check out the video.

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About the Author

Jono

Jono has been involved in the wine industry since he was quite young. His parents had a small vineyard and winery in the Gippsland region of Victoria, Australia, and spent plenty of school holidays working in the vineyard and winery. He completed a Bachelor of Agricultural Science (Oenology) from the University of Adelaide (formely the Roseworthy Agricultural College). He also holds a Post Graduate Degree in Business Management from Monash University. His wine industry experience include working as a winemaker for Petaluma in the Adelaide Hills under the legendary Brian Croser. He was then sent to Smithbrook in the Pemberton region of Western Australia, then owned by Petaluma. He spent 6 years at Smithbrook managing the vineyard and winery, and during that time also completed a vintage at Chateau Carsin in Bordeaux. The two years leading into 2008, he traveled the world with his partner sampling the worlds best wines, and also fulfilling his other passion of equestrian competition.